Our Story

Know your fabric before it arrives

You’ve probably been here before. The color looked perfect on screen, then the parcel came and the shade was off, the fabric was thinner than expected, or the dupatta didn’t quite match. Buying unstitched fabric online shouldn’t feel like a 50-50 chance.

We are a textile family. Since 1986, first in wholesale and then in manufacturing, three generations of us have sourced, handled and judged fabric for a living. We know how a good lawn or khaddar should feel, how a colour should look in daylight, and what a proper suit should contain. Ishrat is our own brand, carried forward by the third generation, so that experience does the choosing for you.

That’s why we show our fabrics in natural light and describe them plainly: what they’re made of, how they feel, and exactly what’s in the suit. You can pay on delivery, and if something isn’t what you expected, returns are easy.

From everyday wear to festive seasons, and shawls for the colder months, everything is unstitched and ready for your own tailor and your own design.

Shopping has changed. Our understanding of textiles hasn’t.